Online Media Kit Offers Single-Source for Brand Message Control

Paulsen recently created and launched an online media kit for Knology, our telecommunications company client. And we’re happy to report that in the first month, over 5,000 unique visitors have gone to the media section homepage and only 10 percent of those visitors have bounced away.

The kit serves as a single-source, content-rich area where media and other audiences can access contact information, leadership biographies, product listings, company history and local market information at the click of a button. Editable fields allow Knology staffers to keep media and shareholders informed with the latest news as it happens.

We’ll share more about this project in an upcoming article on agribranding.com. Sign up and watch your email for details.

Winter 2009 Paulsen Post

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