Paulsen Shines at Region III NAMA Awards

A group of seven Paulsen-ites attended the Region III “Best of NAMA” awards banquet in Minneapolis last Thursday, and we were not at all disappointed with the results—six First Place Awards and five Merit Awards. Here’s a quick recap:

Merit Awards
New Product Introduction, Pet Medicus, Inc.
Advertising Campaign to Rural Lifestyle Audience, Kubota Tractor Corporation
Unique Print Advertising, WildBlue Communications
Internet Web Site, Educational Focus—Walters Gardens
Less Than Page Ad Series, Ridley Nutrition Solutions

First Place Awards
Customer Brochures, Farmer Directed, AgStar Financial Services
Corporate Identity, Paulsen Marketing
Advertising to Agribusiness, Paulsen Marketing Sales Portfolio
Electronic Publications, Paulsen Post Electronic Newsletter
Internet Web Site Directed to Farmers, Ranchers and Growers, Walters Gardens
Specialty Advertising Campaign Element, McCauley’s Sales Brochure (Ridley Nutrition Solutions)

We were thrilled with our showing at this very competitive awards show and look forward to competing at the national “Best of NAMA” competition with our First Place and Merit Award winners. We want to extend our Congratulations and Thanks to our clients who have placed their faith and trust in our agency to create and implement their marketing communications programs on their behalf.

I want to recognize and congratulate our talented team of writers, designers, client service managers, Web developers/designers, public relations pros, media buyer/planners and account service representatives who do such an outstanding job of representing our clients. The creativity and expertise we have assembled here at Paulsen Marketing is indeed unusual.

Again, I want to put our award wins in the proper context. We always believe that generating results for our clients from their investment in our work, is always, by far, the most important award we can achieve. But it is gratifying to know that our agency’s work competes head-to head with other ag agencies in the country.

The results indicate that our work, as judged by our peers, helps our clients stand out; that we are presenting their communications messages in unique, compelling ways that get noticed and remembered. It’s a challenge that we take very seriously every day here at Paulsen Marketing.

And here’s a final thought on this year’s NAMA Awards showing. Throughout the past 24 months, our agency has focused on better understanding how to harness the power of the Internet to best help our clients successfully compete and grow their businesses.

VP Sara Steever and her Web team of specialists, working closely with our writers, designers and creative directors, have made impressive progress in creating effective online solutions. Not only has this team created dynamic Web sites, but they’ve also dove into the online Social Media discussion and we’re emerging as a knowledgeable leader in this area of marketing communications.

Winning three of the eight awards given in the categories of “Electronic Publications,” “Interactive Marketing Tools” and “Internet Web Sites” is proof that we’re making progress toward our goal of becoming a national leader in the area of digital communications among ag agencies.

Paulsen scores at NAMA! Pictured here, left to right, Greg Guse, president; Katie Levitt, associate creative director; Sara Steever, VP interactive services, Mark Smither, VP marketing strategy, Mindy Dale, account executive; Alicia DeGeest, account supervisor; and Kristie Weiberg, senior art director.