In the spirit of “Take Your Dog to Work Day", we have a number of canine companions with us at the agency today.  

So far, Molly, Kota, Sophie, Betty, Wrigley and Rudy seem to be getting along just fine.  No growls or dust-ups, just a whole lot of sniffing going on—and a slight “accident” outside Account Executive Marcus Squier’s office.

It seems that dogs and agency people have a lot in common.  We’re loyal and hard-working, playful and inquisitive.  We protect and defend, and lead the way for those seeking assistance. We retrieve and deliver things, and listen knowingly and intently when spoken...

Yes, I know, it's been a while since I've updated my blog. At least one faithful reader out there has reminded me that I need to be more frequent with my postings, and I hereby pledge to do so in front of the entire World Wide Web!

Truth is, I've made a conscious effort to be in the office for at least two consecutive weeks. I sorely needed the catch-up time to focus on several important fronts.

Remember those blog posts of February and March lamenting about the economic recession and overall business slow-down? Well, it seems that many clients and prospects discovered that the "wait and see" approach to marketing didn't work very well. We're now seeing...

Last week account executive Marcus Squier and I had the pleasure of traveling to Des Moines, and upon our return we met with a long-time Paulsen client located in West Point, NE.  

Mark Knobbe is President and CEO of Grain States Soya, manufacturers and marketers of Soy Best High Bypass Soybean Meal. We’ve been working with Mark for nearly 12 years and it’s been very gratifying to see his company grow and become a major player in the livestock feed ingredients industry. I hadn’t visited with Mark for a while and it was a good chance to get caught up.

We had to keep our meeting brief as I learned that Mark is one very busy guy these...

In an earlier blog entry, I noted our agency's stance on awards—the best award is an increase in our clients' sales or market share as a result of the work we create for them. But when significant awards come our way, we're not shy about celebrating them. I'm proud to list the following wins:

First, at the National Agri-Marketing Association's  "Best of NAMA" awards ceremony, Paulsen Marketing was recognized with both a Merit and First Place national award. This event was the kick-off to NAMA's national conference held recently in Atlanta.

The Merit Award went to WildBlue Communications in the category of Multi-Media Campaign Directed to...

I'd like to express our appreciation to the Iowa Chapter of the National Agri-Marketing Association (NAMA) for their invitation to have our agency present an interesting case history for one of our clients, WildBlue High Speed Satellite Internet, as their April meeting program. Special thanks to Roxi Beck, chapter president, and Stephanie Vinton-Pollock, for their wonderful hospitality during our visit.

Our associate creative director Katie Levitt and media director Kristi Moss did an excellent job in sharing the creative rationale and strategic thought behind the WildBlue "Out Here" campaign. The combined topics of high speed satellite delivered via satellite to rural America,...