Time to take stock.
Perhaps you’ve never worked with a full-service advertising, marketing and public relations firm before. Or perhaps your current agency thinks “producers” is a Broadway play, “elevators” are only for office buildings, and “teat dip” is for cocktail parties. Either way, you’re here for a reason.
If any of these questions sound familiar, it may be time to make a change in your marketing strategy. (Click on each one for Paulsen’s answer.)